Trending PR Campaigns
Abuse Doesn’t Fly
Unite the Union surveyed Scottish airport staff about passenger abuse, finding that around four in ten cabin crew and nearly a third of ground staff had been physically assaulted at work. The findings launched its Abuse Doesn’t Fly campaign, which calls for stronger protections and industry-wide bans on abusive passengers.
Why it worked: It paired fresh, region-specific assault stats with graphic first-person testimonies and a concrete policy ask tied to live legislation.
The lesson: Consider fielding a snap survey that quantifies a hidden workplace harm, then peg a clear fix to a current bill or regulation.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stv.tv | Cabin crew and ground staff subjected to violence, threats and harassment at Scottish airports, new survey finds | Monday 2nd November, 2026 |
| centreforaviation.com | News for Airlines, Airports and the Aviation Industry | CAPA | Tuesday 3rd November, 2026 |
| bbc.com | Airport staff 'don't feel safe' at work due to abuse | Wednesday 4th November, 2026 |