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Top 3 Campaign in Travel · November 2026
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Top 3 Campaign
Travel · November 2026

Abuse Doesn’t Fly

PR Campaign
Monday 2nd November, 2026

Unite the Union surveyed Scottish airport staff about passenger abuse, finding that around four in ten cabin crew and nearly a third of ground staff had been physically assaulted at work. The findings launched its Abuse Doesn’t Fly campaign, which calls for stronger protections and industry-wide bans on abusive passengers.

Why it worked: It paired fresh, region-specific assault stats with graphic first-person testimonies and a concrete policy ask tied to live legislation.

The lesson: Consider fielding a snap survey that quantifies a hidden workplace harm, then peg a clear fix to a current bill or regulation.

Unite the Union
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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