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McKinnon Index 2026: Australia’s Democratic Health

PR Campaign
Sunday 1st November, 2026

The McKinnon Institute commissioned a survey of 4,273 Australians on trust in politics and confidence in democracy. Its hook was a set of stark findings, including a widening education divide in democratic confidence and nearly three-quarters of respondents saying Australia had become more divided.

Why it worked: It paired fresh national polling with a counterintuitive split—education now outpaces income as the key political divide—timed to rising polarisation headlines.

The lesson: Consider fielding new nationally weighted data that flips a familiar assumption, then pitch one killer stat as the headline hook.

McKinnon Institute
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
abc.net.au Australians outside major cities are losing confidence in democracy, report finds - ABC News Sunday 9th November, 2025
smh.com.au Trust in politicians plunges, new polling shows, as education divide splits Australian voters Sunday 1st November, 2026
sbs.com.au The growing divides shaping Australians' trust in democracy | SBS News Monday 2nd November, 2026
thedailyaus.com.au McKinnon Index: Most Aussies say country is more divided Monday 2nd November, 2026
themandarin.com.au More than 76% of Aussies say democracy is the most preferable system Monday 2nd November, 2026
governmentnews.com.au Trust in government falls - Government News Thursday 5th November, 2026
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