Trending PR Campaigns
McKinnon Index 2026: Australia’s Democratic Health
The McKinnon Institute commissioned a survey of 4,273 Australians on trust in politics and confidence in democracy. Its hook was a set of stark findings, including a widening education divide in democratic confidence and nearly three-quarters of respondents saying Australia had become more divided.
Why it worked: It paired fresh national polling with a counterintuitive split—education now outpaces income as the key political divide—timed to rising polarisation headlines.
The lesson: Consider fielding new nationally weighted data that flips a familiar assumption, then pitch one killer stat as the headline hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | Australians outside major cities are losing confidence in democracy, report finds - ABC News | Sunday 9th November, 2025 |
| smh.com.au | Trust in politicians plunges, new polling shows, as education divide splits Australian voters | Sunday 1st November, 2026 |
| sbs.com.au | The growing divides shaping Australians' trust in democracy | SBS News | Monday 2nd November, 2026 |
| thedailyaus.com.au | McKinnon Index: Most Aussies say country is more divided | Monday 2nd November, 2026 |
| themandarin.com.au | More than 76% of Aussies say democracy is the most preferable system | Monday 2nd November, 2026 |
| governmentnews.com.au | Trust in government falls - Government News | Thursday 5th November, 2026 |