Trending PR Campaigns
Kickresume’s Fake Enthusiasm at Work Survey
Kickresume surveyed 1,002 workers about how they really feel at work, finding that 86% had faked enthusiasm at least once in the previous week and 27% disliked their jobs. The gap between employees’ private feelings and their public workplace persona gave the findings a clear, relatable hook for coverage of job satisfaction and burnout.
Why it worked: It reframed burnout with a counterintuitive stat—“86% fake enthusiasm this week”—a fresh, quantifiable lie-at-work angle journalists can headline.
The lesson: Consider fielding a quick poll exposing a common workplace pretence or social white lie, with one shocking, headline-ready percentage front and centre.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| indiatimes.com | Survey Reveals Most Workers Struggle with Job Dissatisfaction and Fake Enthusiasm, ETHRWorldEMEA | Wednesday 21st October, 2026 |