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#1 Campaign in Finance · November 2026
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#1 Campaign
Finance · November 2026

The 120% Work-or-Leave Survey

PR Campaign
Saturday 31st October, 2026

Google DeepMind supported a survey of 8,234 adults across four countries asking how much guaranteed income would make them leave their jobs. The striking hook: one in five said they would stay even if offered 120% of their current salary, putting a number on the non-financial value people find in work.

Why it worked: It quantified a counterintuitive human truth with a clean, extreme threshold (120%) and credible backing (Oxford/DeepMind), creating instant headline tension.

The lesson: Consider fielding a stepwise “at what point would you switch?” survey to set an eyebrow-raising threshold number your pitch can headline.

Google DeepMind
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
fourweekmba.com DeepMind-Backed Survey: 1 in 5 Would Turn Down 120% of Pay Saturday 31st October, 2026
strongmocha.com Does Work Shape More Than Our Careers? 8,234 Workers Consider AI - StrongMocha News Group Saturday 31st October, 2026
cornfordandcross.com What Happens To Work’s Purpose When AI Can Do The Job? - Cornford and Cross Saturday 31st October, 2026
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