Trending PR Campaigns
The 120% Work-or-Leave Survey
Google DeepMind supported a survey of 8,234 adults across four countries asking how much guaranteed income would make them leave their jobs. The striking hook: one in five said they would stay even if offered 120% of their current salary, putting a number on the non-financial value people find in work.
Why it worked: It quantified a counterintuitive human truth with a clean, extreme threshold (120%) and credible backing (Oxford/DeepMind), creating instant headline tension.
The lesson: Consider fielding a stepwise “at what point would you switch?” survey to set an eyebrow-raising threshold number your pitch can headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fourweekmba.com | DeepMind-Backed Survey: 1 in 5 Would Turn Down 120% of Pay | Saturday 31st October, 2026 |
| strongmocha.com | Does Work Shape More Than Our Careers? 8,234 Workers Consider AI - StrongMocha News Group | Saturday 31st October, 2026 |
| cornfordandcross.com | What Happens To Work’s Purpose When AI Can Do The Job? - Cornford and Cross | Saturday 31st October, 2026 |