Trending PR Campaigns
Heidi Klum’s Severed Hand Halloween Costume
For her 25th annual Halloween party, Heidi Klum arrived dressed as a realistic severed human hand. The grotesque, instantly recognisable costume continued her tradition of elaborate one-night-only looks and gave photographers and entertainment outlets a striking Halloween moment to cover.
Why it worked: A one-night-only, hyper-visual shock costume timed to Halloween’s news peak guaranteed viral red-carpet photos editors could not ignore.
The lesson: Consider staging a single-use, jaw-drop visual stunt at a predictable news spike so outlets get ready-made, irresistible images.
Coverage over time
How this story spread across the media