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#1 Campaign November 2026
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#1 Campaign
All Sectors · November 2026

Heidi Klum’s Severed Hand Halloween Costume

PR Campaign
Thursday 29th October, 2026

For her 25th annual Halloween party, Heidi Klum arrived dressed as a realistic severed human hand. The grotesque, instantly recognisable costume continued her tradition of elaborate one-night-only looks and gave photographers and entertainment outlets a striking Halloween moment to cover.

Why it worked: A one-night-only, hyper-visual shock costume timed to Halloween’s news peak guaranteed viral red-carpet photos editors could not ignore.

The lesson: Consider staging a single-use, jaw-drop visual stunt at a predictable news spike so outlets get ready-made, irresistible images.

Heidi Klum
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
usatoday.com Heidi Klum's wildest Halloween costumes through the years: See them all Thursday 29th October, 2026
forbes.com Heidi Klum's Gory Halloween Costume For Her Annual Bash Deserves A Hand Sunday 1st November, 2026
today.com Heidi Klum Reveals Her 2026 Halloween Costume and You’ve Got To Hand It to Her Sunday 1st November, 2026
usatoday.com Heidi Klum's costume revealed – See her bloody 2026 Halloween party look Sunday 1st November, 2026
hollywoodreporter.com Heidi Klum Reveals 2026 Halloween Costume: Severed Hand Sunday 1st November, 2026
variety.com Heidi Klum Dressed Up as a Severed Human Hand for Her Annual Halloween Party Sunday 1st November, 2026
eonline.com Heidi Klum’s Halloween 2026 Costume Is Simply Out of Hand Sunday 1st November, 2026
apnews.com Heidi Klum reveals Halloween costume as her iconic party marks 25 years Sunday 1st November, 2026
eonline.com Heidi Klum Deserves a Hand for Halloween Costume's Hidden Nod to Husband Tom Kaulitz Sunday 1st November, 2026
bbc.com Heidi Klum's Halloween costume revealed as Traitors' Maya Jama dresses as Mo Farah Sunday 1st November, 2026
lastampa.it Heidi Klum transforms into a giant severed hand in spectacular Halloween costume Sunday 1st November, 2026
people.com Heidi Klum Looks Unrecognizable as a Gory, Severed Human Hand on the 25th Anniversary of Her Famous Halloween Party Sunday 1st November, 2026
abc7ny.com Heidi Klum stuns as giant severed hand at 25th Halloween party Sunday 1st November, 2026
foxnews.com Heidi Klum's severed hand and Lisa Rinna's Kylie Jenner impersonation lead Hollywood's best Halloween looks Sunday 1st November, 2026
people.com Heidi Klum’s Gory, Severed Hand Halloween Costume Featured a Replica of Her Real Engagement Ring, Designed by Husband Tom Kaulitz Monday 2nd November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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