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Everest Filmmakers Abseil Down West Hollywood Billboard

PR Campaign
Friday 30th October, 2026

To promote the documentary *Everest: The Other Side*, climbers Jim Morrison and Jimmy Chin abseiled down a 12-storey West Hollywood building, passing over a giant billboard for the film. The real-world stunt brought the film’s high-altitude story to the Sunset Strip, with Morrison carrying his skis on the descent.

Why it worked: A live, high-visibility stunt turned the billboard into breaking news bait, delivering dramatic, filmable visuals timed to opening weekend.

The lesson: Consider staging a safe, permissioned micro-version of your product’s extreme context in a busy location and invite media to film it.

National Geographic
4 Sources:
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