Trending PR Campaigns
Everest Filmmakers Abseil Down West Hollywood Billboard
To promote the documentary *Everest: The Other Side*, climbers Jim Morrison and Jimmy Chin abseiled down a 12-storey West Hollywood building, passing over a giant billboard for the film. The real-world stunt brought the film’s high-altitude story to the Sunset Strip, with Morrison carrying his skis on the descent.
Why it worked: A live, high-visibility stunt turned the billboard into breaking news bait, delivering dramatic, filmable visuals timed to opening weekend.
The lesson: Consider staging a safe, permissioned micro-version of your product’s extreme context in a busy location and invite media to film it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| goldderby.com | Everest: The Other Side directors on filming Hilaree Nelson’s death | Friday 30th October, 2026 |
| abc7.com | 'Everest: The Other Side' filmmakers rappel down billboard in celebratory stunt | Saturday 31st October, 2026 |
| deadline.com | Steep Height? No Sweat: ‘Everest: The Other Side’s Jim Morrison And Jimmy Chin Repel Down Side Of West Hollywood Building [Video] | Sunday 1st November, 2026 |
| deadline.com | Steep Height? No Sweat: ‘Everest: The Other Side’s Jim Morrison And Jimmy Chin Rappel Down Side Of West Hollywood Building [Video] | Sunday 1st November, 2026 |