Trending PR Campaigns
Halloween in the Cemetery
Ourense mayor Gonzalo Pérez Jácome promoted the city’s Halloween celebrations with a video filmed among graves in San Francisco cemetery, using real tombs as its spooky backdrop. The setting became the story when relatives objected to seeing family graves in the footage, while other viewers defended the idea.
Why it worked: It hijacked a sacred, real-world space at a sensitive moment, triggering a values clash that guaranteed polarised, timely coverage.
The lesson: Worth trying: stage a small, lawful stunt in a normally off-limits setting to spark a debate only you can answer.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | ‘My grandparents’ grave as a set’: Jácome criticised for promoting Halloween in a cemetery | Saturday 31st October, 2026 |