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Top 3 Campaign in Travel · November 2026
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Top 3 Campaign
Travel · November 2026

World’s Largest Skeleton Woman

PR Campaign
Friday 30th October, 2026

For Day of the Dead, organisers in Mexico City created a giant skeleton woman and set a world record for the largest of its kind. The oversized figure gave the annual celebration a striking visual hook for news coverage.

Why it worked: It hit a clear, verifiable superlative—an official world record—tied to a fixed cultural moment, with an unmistakable, photogenic visual centerpiece.

The lesson: Consider engineering a measurable “largest/first/longest” record tied to a calendar event, with dramatic visuals and an on-site verification.

Mexico City
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