Trending PR Campaigns
The Angel Promise
Angel Studios introduced “The Angel Promise”, a content policy barring on-screen sex and nudity, F-words and misuse of God’s name in its original films and series. It also gave its paying members a vote on what gets released, with titles needing at least 70 out of 100 to make the cut—turning the studio’s audience into an explicit check on Hollywood’s content standards.
Why it worked: It flipped the usual gatekeeping by giving 3 million paying members a veto—clear, quantifiable conflict with Hollywood norms and timing.
The lesson: Consider offering a public, numbers-backed veto or greenlight by your audience, then pitch the first decision as the news hook.
Coverage over time
How this story spread across the media