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Neukirch School Media Guidelines
Techniker Krankenkasse supported a project at Lessing Primary School in Neukirch, where pupils, parents and teachers created shared guidelines for healthy digital media use. The initiative paired the practical school rules with survey findings linking heavier social media use among teenagers to more reported health complaints, giving the story a timely child-wellbeing hook.
Why it worked: It bridged fresh national data with a local, kid-led policy fix, offering a rare solution angle amid social-media harm headlines.
The lesson: Consider pairing a quick, local pilot that visibly changes behaviour with a new stat that quantifies the problem’s stakes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stern.de | Social media: Pupils, parents and teachers draw up rules for media use | Friday 30th October, 2026 |