Trending PR Campaigns
Everyday Health Weight Stigma Survey
Everyday Health surveyed 858 people with obesity or using GLP-1 drugs, then shared findings on body shame, social judgement and criticism of medication-based weight loss. The hook was a timely snapshot of how stigma affects people in the GLP-1 era, broken down by age and gender and supported by expert commentary.
Why it worked: It paired proprietary, timely GLP-1-era stigma data (62%, 70% figures, generational splits) with expert quotes, creating a clear contrarian news peg.
The lesson: Consider fielding a quick proprietary poll on a fast-rising behaviour, slice by generation/gender, and package with expert quotes and a stat-led headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| everydayhealth.com | GLP-1 Stigma: New Type 2 Diabetes Survey Highlights Trends | Tuesday 27th October, 2026 |
| everydayhealth.com | GLP-1 Stigma: New Type 2 Diabetes Survey Highlights Trends | Tuesday 27th October, 2026 |
| everydayhealth.com | Stigma Still Part of Weight Loss Experience: Survey | Tuesday 27th October, 2026 |
| everydayhealth.com | What Are the Top Concerns About GLP-1s for Weight Loss? | Tuesday 27th October, 2026 |