Trending PR Campaigns
Snoop Dogg’s Ice-Cream Taster Job Search
Dr. Bombay and Deel searched globally for an ice-cream taste-tester, turning a three-month remote role into a playful job hunt that drew 350,000 applications. Australian violinist Annabelle Traves won the role after submitting a violin cover of a Snoop Dogg hit, with Snoop himself delivering the news in a bespoke video.
Why it worked: It converted a celebrity-led product push into a scarce, paid, time-bound job opening—newsrooms love “real job” listings with pop-culture cachet and a clear salary.
The lesson: Consider crafting a limited, paid “dream job” with a specific output and public application challenge that generates user content and anointable winners.
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