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Top 3 Campaign in Automotive · October 2026
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Top 3 Campaign
Automotive · October 2026

Honda’s 1,300-HP Baja Hybrid Trophy Truck

PR Campaign
Tuesday 27th October, 2026

Honda teamed up with Mason Motorsports and Baja champion Bryce Menzies to build a Passport-style Trophy Truck for desert racing. Its 1,300-horsepower hybrid powertrain is the hook: an unexpected alternative to the class’s usual big V8s, built to take on the Baja 500 and 1000.

Why it worked: It flipped a known script with a specific clash—F1-derived 800-volt hybrid tech versus Baja’s traditional big V8s—backed by a named champion partner and debut date.

The lesson: Consider pitching a familiar arena upended by a precise, testable tech swap, anchored by a credible partner and a set competition deadline.

Honda Acura
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autoguide.com Honda Is Building a Baja-Spec Passport With 1,300 Horsepower | AutoGuide.com Tuesday 27th October, 2026
caranddriver.com Honda Teases a New 1300-HP Race-Ready Trophy Truck That Bears the Passport Name Tuesday 27th October, 2026
autoblog.com Honda’s Turning a Passport into a 1,300-Horsepower Trophy Truck - Autoblog Wednesday 28th October, 2026
honda-tech.com Honda's 1,300-HP Hybrid Passport Trophy Truck Is Built to Conquer the Baja 1000 | Honda-tech Friday 30th October, 2026
racer.com Honda unveils new factory Trophy Truck program based on groundbreaking 1300+ horsepower hybrid-powered Passport | RACER Friday 30th October, 2026
carscoops.com Honda Racing Unleashes A 1,300+ HP Hybrid Passport Trophy Truck - CarScoops Friday 30th October, 2026
motor1.com Honda Is Taking On Baja With A 1,300-HP Hybrid Passport Friday 30th October, 2026
motortrend.com The Honda Passport Baja Spec Trophy Truck Is a 1,300-HP Hybrid V-6 Powered Dirt Devil Friday 30th October, 2026
hondanews.com HRC Honda Racing Reveals Revolutionary 1300+ Horsepower Hybrid-Powered Passport Trophy Truck — Targeting Overall Baja 1000 Victory Friday 30th October, 2026
carbuzz.com Honda's First Hybrid Passport Is Officially A 1,300-HP Monster Trophy Truck Friday 30th October, 2026
autoblog.com Honda’s 1,300-HP Hybrid Passport Baja Spec Takes Aim at Trophy Truck Racing - Autoblog Friday 30th October, 2026
caranddriver.com Is HRC’s New 1300-HP Trophy Truck the Most Badass Honda Passport Ever Made? Friday 30th October, 2026
autoguide.com Honda's 1,300-HP Hybrid Passport Aims for Baja 1000 Victory | AutoGuide.com Friday 30th October, 2026
autoweek.com Honda Will Enter SCORE Trophy Truck with a 2.4-liter Passport V6 Friday 30th October, 2026
motoringresearch.com Honda builds a 1,300 hp hybrid-powered Baja Trophy Truck Tuesday 3rd November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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