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Save Our Graves

PR Campaign

Thursday 29th October, 2026

Ahead of All Saints’ Day, genealogy website Geneanet invited people to photograph neglected graves and upload the images to its database, preserving names and family-history details before headstones disappear. The campaign turns a simple act of documenting graves into a way to save the memory of people whose burial places may soon be removed or lost.

Why it worked: It tied a concrete, measurable loss (200,000 graves a year) to an imminent cultural moment (All Saints’ Day) and mobilised crowdsourcing as the fix.

The lesson: Consider anchoring your pitch to a looming deadline and quantifying the avoidable loss, then offer a simple, public action to stop it.

Geneanet

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
rfi.fr	All Saints’ Day: preserving the memory of the dead with the ‘Save Our Graves’ campaign [1/2]	Thursday 29th October, 2026

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