Trending PR Campaigns
Nerds’ House of Gummy
For Halloween, Nerds teamed up with artist James Dive to transform a home on Sydney’s popular Renwick Street into the House of Gummy, a multisensory installation inspired by a gummy character. It gave the street’s established trick-or-treat tradition a playful new attraction.
Why it worked: It hijacked an already newsworthy, high-footfall Halloween street with a photogenic, time-limited installation, giving journalists a clear, local what-to-go-see list hook.
The lesson: Consider grafting a striking, free pop-up onto an existing crowd magnet this week, with mapped hours and visuals reporters can quickly plug.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | Scary clowns, skeletons and a gummy house: Inside Sydney’s best Halloween streets | Friday 30th October, 2026 |