Trending PR Campaigns
Regal’s Hunger Games Book Tin
Regal is releasing a popcorn tin shaped like a hardcover book for The Hunger Games: Sunrise on the Reaping, arriving at selected theatres two days before the film opens. The collectible design turns the concession bucket into a shelf-worthy nod to the book series, alongside a themed cup-and-bucket set and fleece blanket.
Why it worked: It hit an existing frenzy (viral popcorn buckets) with a clever format flip (book-shaped tin) and a timed scarcity drop two days early.
The lesson: Consider launching a limited, display-worthy variant that flips your format into the source medium, with an early timed drop for collectors.
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