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Top 3 Campaign in Retail · August 2026
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Top 3 Campaign
Retail · August 2026

The Unicorn Frappuccino Comeback

PR Campaign
Friday 14th August, 2026

For three days in the UK, Starbucks brought back its brightly coloured Unicorn Frappuccino, a nostalgic 2017 viral hit, alongside matching cake pops. The deliberately limited return created a simple social-media hook, selling 75,000 drinks and giving the brand a strong sales story to share.

Why it worked: A tight three-day drop plus precise sales stats (111 a minute, 75,000 total) turned nostalgia into hard, headline-ready proof of demand.

The lesson: Consider a 48–72 hour revival of a past fan favorite and pre-plan one simple metric that reporters can quote verbatim.

Starbucks
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