Trending PR Campaigns
The Unicorn Frappuccino Comeback
For three days in the UK, Starbucks brought back its brightly coloured Unicorn Frappuccino, a nostalgic 2017 viral hit, alongside matching cake pops. The deliberately limited return created a simple social-media hook, selling 75,000 drinks and giving the brand a strong sales story to share.
Why it worked: A tight three-day drop plus precise sales stats (111 a minute, 75,000 total) turned nostalgia into hard, headline-ready proof of demand.
The lesson: Consider a 48–72 hour revival of a past fan favorite and pre-plan one simple metric that reporters can quote verbatim.
Coverage over time
How this story spread across the media