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Retail · August 2026

San Junipero Returns as a Graphic Novel

PR Campaign
Friday 14th August, 2026

Twisted Comics turned Black Mirror’s beloved “San Junipero” episode into a graphic novel, giving fans a new way to revisit its characters without undoing the original happy ending. A Kickstarter campaign raised over £90,000—six times its target—and offered collectible editions, including a Stonewall cover supporting LGBT+ rights.

Why it worked: It paired fan-validated demand (6x Kickstarter target) with an officially blessed, nostalgia-rich format shift that preserves the sacred ending.

The lesson: Consider pitching a fan-favorite world via a sanctioned medium switch plus charity edition, backed by hard preorders or crowdfund proof.

Twisted Comics Black Mirror Stonewall
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
banijay.com Black Mirror: San Junipero Comic Launches | Banijay Wednesday 11th March, 2026
polygon.com Black Mirror's San Junipero comic adaptation smashes Kickstarter goal Wednesday 11th March, 2026
bleedingcool.com Stonewall's Own Edition Of The Black Mirror San Junipero Graphic Novel Friday 3rd July, 2026
icv2.com ICv2: Sponsored: 'Black Mirror: San Junipero' Arrives as a Hardcover Graphic Novel This Fall Friday 14th August, 2026
glaad.org GLAAD Teams Up with Twisted Comics for a Special Edition of a San Junipero Graphic Novel | GLAAD Thursday 20th August, 2026
cbr.com Black Mirror's "San Junipero" Returns As A Special Comic Friday 21st August, 2026
screenrant.com Black Mirror's Most Iconic Episode Officially Returns Next Month Friday 21st August, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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