Trending PR Campaigns
Stranger Things VHS Special Edition
Netflix re-released Stranger Things season 1 as a “VHS Special Edition,” applying a convincing tape-era filter (scanlines, glitches, near-square aspect ratio) to make the episodes look like 1983 video-store rentals, aiming to reignite nostalgia and earned media around the franchise’s 10th anniversary.
Why it worked: It piggybacked on a 10th‑anniversary news peg with a tangible, watchable format twist that both deepened nostalgia and hid aging VFX.
The lesson: Consider reissuing an existing hit with a bold sensory filter or constraint, timed to an anniversary, and invite critics to test the difference.
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