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Top 3 Campaign July 2026
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Top 3 Campaign
All Sectors · July 2026

Stranger Things VHS Special Edition

PR Campaign
Wednesday 15th July, 2026

Netflix re-released Stranger Things season 1 as a “VHS Special Edition,” applying a convincing tape-era filter (scanlines, glitches, near-square aspect ratio) to make the episodes look like 1983 video-store rentals, aiming to reignite nostalgia and earned media around the franchise’s 10th anniversary.

Why it worked: It piggybacked on a 10th‑anniversary news peg with a tangible, watchable format twist that both deepened nostalgia and hid aging VFX.

The lesson: Consider reissuing an existing hit with a bold sensory filter or constraint, timed to an anniversary, and invite critics to test the difference.

Netflix
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ign.com Netflix Shadow-Drops Retro VHS-Inspired Version of Stranger Things Season 1 on Series 10th Anniversary Wednesday 15th July, 2026
ign.com Stranger Things Season 1 VHS Special Edition Available to Watch on Netflix Now Wednesday 15th July, 2026
polygon.com Stranger Things gets new "VHS Special Edition" release on Netflix Wednesday 15th July, 2026
mensjournal.com Netflix Just Quietly Released a New Version of One of the ‘Best TV Shows of All Time' Wednesday 15th July, 2026
mensjournal.com Netflix Celebrates 10 Years of Stranger Things with New 'VHS Special Edition' Release Wednesday 15th July, 2026
theverge.com Netflix tries to recapture Stranger Things magic with nostalgic re-release Wednesday 15th July, 2026
netflix.com Stranger Things 10th Anniversary: How to Watch Special VHS Edition of Season 1 - Netflix Tudum Wednesday 15th July, 2026
screenrant.com Stranger Things Season 1 Is Being Completely Changed By The Duffer Brothers In New Netflix Release Wednesday 15th July, 2026
nerdist.com Watch STRANGER THINGS True '80s Style With New VHS Edition - Nerdist Wednesday 15th July, 2026
engadget.com Netflix releases a VHS-quality version of Stranger Things' first season - Engadget Thursday 16th July, 2026
techspot.com Netflix celebrates 10 years of Stranger Thing with a VHS-quality version of the first season | TechSpot Thursday 16th July, 2026
boingboing.net Watch the first season of Stranger Things in full 1980s pan and scan VHS glory - Boing Boing Thursday 16th July, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

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