Trending PR Campaigns
AOK Hesse Sickness-at-Work Survey
AOK surveyed people in Hesse about going to work despite feeling ill, turning a familiar workplace habit into a timely health story for the press. The supplied article excerpt gives no further campaign details.
Why it worked: It packaged a current, locally-specific sick-at-work stat from a credible insurer into a seasonal cold/flu news hook with employer tension.
The lesson: Consider fielding a quick, region-specific poll from a trusted voice that quantifies a common taboo and releases near a predictable spike.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stern.de | Health survey: Many people in Hesse go to work despite feeling ill, AOK finds | Thursday 29th October, 2026 |
| augsburger-allgemeine.de | Gesundheitsumfrage: AOK: Viele Hessen arbeiten trotz Krankheitsgefühl | Thursday 29th October, 2026 |
| zeit.de | Health survey: Many people in Hesse go to work despite feeling ill, AOK finds | Thursday 29th October, 2026 |
| welt.de | AOK: Viele Hessen arbeiten trotz Krankheitsgefühl - WELT | Thursday 29th October, 2026 |
| hessenschau.de | AOK-Umfrage: Viele Hessen arbeiten trotz Krankheit | hessenschau.de | Thursday 29th October, 2026 |
| tagesschau.de | Hessen: AOK-Umfrage: Viele Hessen arbeiten trotz Krankheit | tagesschau.de | Thursday 29th October, 2026 |
| faz.net | AOK Hessen: Warum viele Beschäftigte krank zur Arbeit gehen | FAZ | Friday 30th October, 2026 |