Trending PR Campaigns
FMB Northern Construction Careers Research
The Federation of Master Builders commissioned research into attitudes towards construction careers across northern England. The findings offered a timely media hook: while many adults would encourage a young person to enter the trade, most underestimated what builders can earn, giving the FMB a chance to spotlight pay and career prospects.
Why it worked: It paired region-specific polling with a counterintuitive stat (builders earn more than people think), giving journalists a fresh, data-backed angle and local hooks.
The lesson: Consider fielding quick regional polls to expose a common misconception, then pitch with sharp local breakouts and a quotable fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| constructionmanagement.co.uk | North backs construction careers but underestimates builders’ earnings, research finds | Wednesday 28th October, 2026 |