Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Finance · November 2026
Back
Top 3 Campaign
Finance · November 2026

Square’s 12 Days of Christmas Trading

PR Campaign
Wednesday 28th October, 2026

Square analysed transaction data from UK food and drink sellers to reveal the 12 busiest trading days across the 2025 festive period. The hook was a seasonal countdown with a useful surprise: the peak stretched from November to late January, and 11 of the top 12 days fell on Saturdays.

Why it worked: It won coverage by packaging proprietary transaction data into a timely, counter-intuitive calendar that operators could immediately schedule staff and menus around.

The lesson: Consider turning your platform’s usage data into a simple, date-stamped planner that lets readers make or save money this week.

Square
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thecaterer.com Square reveals the 12 best Christmas trading days for hospitality Wednesday 28th October, 2026
thecaterer.com Square reveals the 12 best Christmas trading days for hospitality - All Content Wednesday 28th October, 2026
travelextra.ie BEWARE December 19th: Data from Square international ranks busiest Christmas trading days Friday 30th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.