Trending PR Campaigns
Square’s 12 Days of Christmas Trading
Square analysed transaction data from UK food and drink sellers to reveal the 12 busiest trading days across the 2025 festive period. The hook was a seasonal countdown with a useful surprise: the peak stretched from November to late January, and 11 of the top 12 days fell on Saturdays.
Why it worked: It won coverage by packaging proprietary transaction data into a timely, counter-intuitive calendar that operators could immediately schedule staff and menus around.
The lesson: Consider turning your platform’s usage data into a simple, date-stamped planner that lets readers make or save money this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thecaterer.com | Square reveals the 12 best Christmas trading days for hospitality | Wednesday 28th October, 2026 |
| thecaterer.com | Square reveals the 12 best Christmas trading days for hospitality - All Content | Wednesday 28th October, 2026 |
| travelextra.ie | BEWARE December 19th: Data from Square international ranks busiest Christmas trading days | Friday 30th October, 2026 |