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Norway’s Spectacular Toilets

PR Campaign
Wednesday 28th October, 2026

After Donald Trump called Norway a “shithole”, Visit Norway answered with a joke: the country has some of the world’s most spectacular toilets. It pointed people to its online guide to public loos with striking design and views of fjords and rivers, turning an insult into a tourism talking point.

Why it worked: It hijacked a breaking political insult with a self-deprecating twist and a clickable asset—the map of designer toilets—journalists could embed.

The lesson: Consider newsjacking a fresh controversy with a witty reversal and a tangible list or map editors can link and illustrate.

Visit Norway
22 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ynetnews.com 'We have the world's best toilets': Norway's toilet humor flushes Trump's 'shithouse country' jab Wednesday 28th October, 2026
france24.com Norway's toilet humour targets Trump comments Wednesday 28th October, 2026
stern.de Insult from Washington: Norway to Trump: ‘We have some of the most spectacular toilets in the world’ Wednesday 28th October, 2026
cnbctv18.com 'Most beautiful toilets': Norway turns Donald Trump’s attack into tongue-in-cheek tourism ad - CNBC TV18 Thursday 29th October, 2026
bluewin.ch Bluewin Thursday 29th October, 2026
spiegel.de US president on Norway: Tourism bodies mock Donald Trump’s “shithole” remark Thursday 29th October, 2026
7news.com.au Norway dazzles with luxury loos after Donald Trump’s ‘s**house country’ insult | 7NEWS Friday 30th October, 2026
tribuneindia.com "World's most beautiful toilets": Norway takes a dig at Trump over 'shithouse countries' remark - The Tribune Friday 30th October, 2026
rediff.com World's most beautiful toilets: Norway's dig at Trump's shithouse remark Friday 30th October, 2026
irishtimes.com Norway trolls Trump with toilet humour after his foul-mouthed jibe – The Irish Times Friday 30th October, 2026
petapixel.com Norway Shares Photos of Its Stunning Toilets After Trump's Insult | PetaPixel Friday 30th October, 2026
adnkronos.com “Norway, a crappy country?” Oslo hits back at Trump with a gallery of spectacular toilets Friday 30th October, 2026
cnn.com Visit Norway makes toilets ‘great again’ after Trump’s ‘sh*t house country’ jab Friday 30th October, 2026
apnews.com Norway turns to toilet humor after Trump bashes Scandinavian country Friday 30th October, 2026
thedailybeast.com Country Trump Trashed Turns His Crude Insult Into Tourism Troll Friday 30th October, 2026
bostonherald.com Norway turns to toilet humor after Trump bashes Scandinavian country Friday 30th October, 2026
forbes.com ‘Make S–thouses Great Again’: Norway Trolls Trump With New Tourism Campaign Friday 30th October, 2026
salon.com Norway makes toilets great again - Salon.com Saturday 31st October, 2026
nos.nl ‘Shithole’ Norway hits back at Trump with toilet humour Sunday 1st November, 2026
mensjournal.com Trump Insulted Norway, So the Country Hit Back With a Bizarre Tourism Campaign Monday 2nd November, 2026
mensjournal.com Trump Insulted Norway, So the Country Hit Back With a Bizarre Tourism Campaign - Men's Journal Monday 2nd November, 2026
hromadske.ua Norway trolls Trump with toilet tourism campaign after Nobel Prize insult Tuesday 3rd November, 2026
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