Trending PR Campaigns
Still Making Each Other Blush
Rare Beauty brought Selena Gomez and Demi Lovato together for “Still Making Each Other Blush”, a limited blush set featuring two liquid blush shades. The former Disney Channel co-stars posed in crowns and gowns, turning their long friendship and the return of 2000s nostalgia into the campaign’s hook.
Why it worked: It married a long-speculated reunion with a purchasable moment (limited duo blush), turning celebrity reconciliation nostalgia into a concrete news peg.
The lesson: Consider engineering a long-awaited reunion or resolved rivalry around a limited, co-created product drop with archival-style visuals and a hard date.
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