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#1 Campaign in Beauty & Cosmetics · October 2026
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#1 Campaign
Beauty & Cosmetics · October 2026

Still Making Each Other Blush

PR Campaign
Wednesday 28th October, 2026

Rare Beauty brought Selena Gomez and Demi Lovato together for “Still Making Each Other Blush”, a limited blush set featuring two liquid blush shades. The former Disney Channel co-stars posed in crowns and gowns, turning their long friendship and the return of 2000s nostalgia into the campaign’s hook.

Why it worked: It married a long-speculated reunion with a purchasable moment (limited duo blush), turning celebrity reconciliation nostalgia into a concrete news peg.

The lesson: Consider engineering a long-awaited reunion or resolved rivalry around a limited, co-created product drop with archival-style visuals and a hard date.

Rare Beauty
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
elle.com Demi Lovato and Selena Gomez Just Turned Their Lifelong Friendship Into a Rare Beauty Collaboration Wednesday 28th October, 2026
byrdie.com Demi Lovato and Selena Gomez Made a Rare Beauty Blush Set Wednesday 28th October, 2026
people.com Selena Gomez and Demi Lovato Reunite in New Rare Beauty Campaign Spotlighting Nearly 25 Years of Friendship Wednesday 28th October, 2026
billboard.com Selena Gomez & Demi Lovato Reunite for Nostalgic Beauty Campaign: ‘Still Making Each Other Blush’ Wednesday 28th October, 2026
usmagazine.com Demi Lovato Details Reconnecting With Selena Gomez as Adults Wednesday 28th October, 2026
latimes.com Rare Beauty’s Selena Gomez and Demi Lovato Campaign Bets on Friendship, Not Just Star Power Wednesday 28th October, 2026
variety.com Selena Gomez and Demi Lovato Recreate ‘Princess Protection Program’ Moments in New Rare Beauty Campaign Wednesday 28th October, 2026
biobiochile.cl Demi Lovato y Selena Gómez reviven "Programa de protección para princesas" tras 17 años | TV y Espectáculo | BioBioChile Wednesday 28th October, 2026
pagesix.com Selena Gomez and Demi Lovato revisit ‘Princess Protection Program’ for Rare collab Wednesday 28th October, 2026
hollywoodreporter.com Selena Gomez and Demi Lovato Are Inducing Major Nostalgia With Their New Beauty Campaign Wednesday 28th October, 2026
lamag.com Selena Gomez and Demi Lovato Reunite After 25 Years Thursday 29th October, 2026
billboard.com Selena Gomez Celebrates ‘Ups & Downs’ With Demi Lovato: ‘I’m Proud of What We’ve Been Through’ Thursday 29th October, 2026
elconfidencial.com Selena Gomez y Demi Lovato vuelven a maquillarse juntas: dos coloretes y una reunión con mucho pasado Disney Friday 30th October, 2026
7news.com.au Rare Beauty’s Selena Gomez and Demi Lovato reunion comes with a $50 blush bundle fans will want to get their hands on | 7NEWS Monday 2nd November, 2026
noirmagazine.mx Selena Gomez y Demi Lovato lanzan una colaboración para Rare Beauty Monday 2nd November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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