Trending PR Campaigns
iShowSpeed’s $250,000 NYC Hide-and-Seek
Dr. Squatch and iShowSpeed turned New York City into a live scavenger hunt, hiding the streamer somewhere in the city and offering $250,000 to the first eligible fan to find him. Viewers followed a livestream for gradually revealed coordinates, while five costumed characters carried extra clues—making the campaign’s finale a city-wide chase with a substantial prize.
Why it worked: A real-time, high-stakes chase with live GPS teases and decoy clue-carriers created urgent, participatory news—easy visuals, clear stakes, instant winners.
The lesson: Consider staging a live, time-boxed city chase with location teases and decoy clue-givers, rewarding first-to-find with a headline-worthy payout.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| complex.com | IShowSpeed Is Giving Away $1 Million — Here's How to Get a Piece | Monday 31st August, 2026 |
| complex.com | iShowSpeed Is Hiding Somewhere in NYC Today — Find Him and You Could Win $250K | Wednesday 28th October, 2026 |
| win.gg | iShowSpeed Hosts $250k NYC “Find Me” Challenge | Thursday 29th October, 2026 |