Trending PR Campaigns
Avicii’s Tomorrowland 2011 Set Released
To mark 15 years since “Levels” was released, the Avicii Estate, Pophouse and Tomorrowland made Avicii’s full 2011 Tomorrowland set available online for the first time. The hook is the chance to watch the song’s first festival performance, captured in a vivid time capsule of early-2010s dance music.
Why it worked: It hit a fixed anniversary with a never-before-released full set, giving journalists exclusive archival footage plus a clear “first ever performance” moment.
The lesson: Consider anchoring a pitch to a hard anniversary by unlocking a complete, unseen archive that includes a specific “first” moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Avicii’s ‘Levels’ Was Released 15 Years Ago Today: Watch the Moment He Played It For the First Time at a Festival | Wednesday 28th October, 2026 |
| djmag.com | Avicii’s full 2011 Tomorrowland set released to mark 15 years of ‘Levels’ | DJ Mag | Wednesday 28th October, 2026 |
| unorthodoxmusic.co.uk | Avicii Tomorrowland 2011 full set on YouTube for 15 years of Levels | Unorthodox Music | Thursday 29th October, 2026 |
| los40.com | Tomorrowland celebra los 15 años de 'Levels' de Avicii con su mítico e histórico set en el festival | LOS40 Dance | LOS40 | Thursday 29th October, 2026 |
| technoairlines.com | Avicii Tomorrowland 2011 Full Set Out: Watch, Levels at 15 | Friday 30th October, 2026 |