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Idris Elba’s African AI Filmmaking Programme
Idris Elba’s Akuna Group opened applications for a year-long AI filmmaking programme for creatives in five African countries, backed by $1 million from Google. The hook is a practical route for emerging filmmakers to make AI-assisted films while retaining full ownership of their work.
Why it worked: It tied a celebrity’s credibility to a concrete call-to-apply with Google money and full IP ownership, flipping Hollywood’s AI scepticism.
The lesson: Consider launching an application-based programme with guaranteed assets or ownership for participants, underpinned by third-party funding and a clear deadline.
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