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Automotive · October 2026
Volvo’s Animal Collision Darkness Research
Thursday 22nd October, 2026
Volvo analysed UK Department for Transport data on animal-related road collisions from 2021 to 2025, finding that 54% happened in darkness. The timely road-safety hook paired a striking statistic with advice for drivers as the nights draw in, while pointing to Volvo’s animal-detection technology.
Why it worked: It tied a fresh DfT dataset to clock-change seasonality, quantified night-time risk (54%), and offered a product-backed remedy journalists could cite.
The lesson: Consider timing your pitch to a calendar shift and anchor it to an authoritative dataset, plus one actionable fix readers can use now.
Volvo
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| autoexpress.co.uk | Car on animal collisions that injure people are over 50% more likely after dark | Auto Express | Thursday 22nd October, 2026 |
| saffarazzi.com | Volvo study finds 1,939 hurt in animal-related crashes in Great Britain | Thursday 22nd October, 2026 |
| thesoutherngazette.com | Volvo Car UK Analysis Reveals Nearly 2,000 Casualties in Animal-Related Road Collisions as Clocks Go Back - The Southern Gazette | Friday 23rd October, 2026 |
| eastangliagazette.com | Volvo Car UK Analysis Reveals Nearly 2,000 Casualties in Animal-Related Road Collisions as Clocks Go Back - The East Anglia Gazette | Friday 23rd October, 2026 |
| rac.co.uk | What to do if you hit an animal with your car | RAC Drive | Friday 23rd October, 2026 |
| fleetworld.co.uk | Clock change triggers fleet warnings over soaring crash claims, headlight dazzle and animal collisions | Friday 23rd October, 2026 |
| motoringresearch.com | Over half of animal-related car crashes happen in darkness | Wednesday 28th October, 2026 |