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Italy’s Data Centre Attitudes Survey

PR Campaign
Tuesday 29th September, 2026

The European House - Ambrosetti surveyed 1,500 Italians about data centres, finding that 62% would welcome one in their community, particularly if it reused disused land and created jobs. The hook was a timely snapshot of public support set against concerns about energy and water use, giving the debate fresh figures for coverage.

Why it worked: It injected fresh, nationally representative numbers into a heated utilities debate, flipping the assumed NIMBY narrative with counterintuitive majority support.

The lesson: Consider fielding a fast, credible poll that tests a widely assumed objection, aiming to overturn it with clear, headline-ready percentages.

The European House - Ambrosetti
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