Trending PR Campaigns
Italy’s Data Centre Attitudes Survey
The European House - Ambrosetti surveyed 1,500 Italians about data centres, finding that 62% would welcome one in their community, particularly if it reused disused land and created jobs. The hook was a timely snapshot of public support set against concerns about energy and water use, giving the debate fresh figures for coverage.
Why it worked: It injected fresh, nationally representative numbers into a heated utilities debate, flipping the assumed NIMBY narrative with counterintuitive majority support.
The lesson: Consider fielding a fast, credible poll that tests a widely assumed objection, aiming to overturn it with clear, headline-ready percentages.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| globenewswire.com | Italy Data Center Portfolio Analysis, 2026-2031: 75 Existing and 40 Upcoming Facilities | Milan Leads Capacity Expansion and Colocation Investment Opportunities | Tuesday 29th September, 2026 |
| thenextweb.com | Italian data centre group expects €37B of investment by 2036 | Thursday 8th October, 2026 |
| lastampa.it | Data centres: 6 in 10 Italians are in favour, but energy use is a concern | Wednesday 28th October, 2026 |
| ilsole24ore.com | Data centres: Italian operators are calling for clear timelines - Il Sole 24 ORE | Friday 30th October, 2026 |