Trending PR Campaigns
Confession at the Arch of Janus
Fondazione Alda Fendi – Esperimenti invited Marina Abramović to create a free, site-specific installation at Rome’s Arch of Janus. In “Confession, 2026”, Abramović sits opposite a golden donkey and invites visitors to take her place, turning a striking ancient monument into a participatory artwork about confession and reflection.
Why it worked: It fused a newly restored, news-pegged heritage site with a participatory stunt—inviting the public to replace Abramović before a golden donkey.
The lesson: Consider hijacking a reopened or milestone-timed public space with a free, audience-as-protagonist ritual that journalists can photograph and join.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| repubblica.it | Marina Abramovic's love letter to Rome: a gilded bronze donkey - la Repubblica Europe | Sunday 25th October, 2026 |
| lastampa.it | Marina Abramovic: “A little donkey is my political and spiritual guide” | Wednesday 28th October, 2026 |