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Finance · October 2026
Lydian Digital Asset Appetite Index
Tuesday 27th October, 2026
Lydian surveyed 7,500 consumers across five emerging markets and published its first Digital Asset Appetite Index, finding strong stated interest in using stablecoins for everyday purchases. The research gives a newsworthy local perspective on a payment trend often discussed through a Western lens, with inflation and transaction costs emerging as key reasons for interest.
Why it worked: It flipped the Western narrative with fresh, large-sample data from inflation-hit markets, quantifying immediate retail intent and merchant impact.
The lesson: Consider fielding a statistically solid survey in overlooked regions that reframes a dominant narrative and ties results to near-term commercial actions.
Lydian
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Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thepaypers.com | Lydian survey maps stablecoin payment appetite | Tuesday 27th October, 2026 |