Trending PR Campaigns
Nike ACG x Helinox Ultralight Collection
Nike ACG teamed up with Helinox on a three-piece outdoor collection: a 534g camping chair, a 254g table and a 134g carry sack. The hook is the contrast between Helinox’s ultralight engineering and ACG’s bold orange, translucent design, giving the collaboration a clear visual story as well as impressive pack weights.
Why it worked: It won coverage by fusing a hard stat (sub‑kilo furniture weights) with a bold, photogenic contrast-collab and a dated on-sale exclusive.
The lesson: Consider pitching a striking before/after stat plus a visually arresting mashup, tied to a specific retail drop date or exclusivity window.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| t3.com | Nike ACG teams up with Helinox for its latest outdoor collection, and the results are seriously lightweight | Tuesday 27th October, 2026 |
| yankodesign.com | Nike ACG x Helinox’s 1.2-Pound Chair Refuses to Blend In - Yanko Design | Thursday 29th October, 2026 |