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Top 3 Campaign in Fashion & Apparel · June 2026
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Top 3 Campaign
Fashion & Apparel · June 2026

Rukus 103 x Nike x Mary Lee Donuts Dunk

PR Campaign
Thursday 18th June, 2026

Baton Rouge skate shop Rukus 103 partnered with Nike and local Mary Lee Donuts to produce a limited‑edition Nike Dunk styled like a frosted donut, complete with themed colours and donut-box packaging; the drop was timed as a local release to spotlight Baton Rouge culture and raise the shop’s profile.

Why it worked: It fused a global brand with a beloved hometown icon and a scarce, time‑boxed drop at the donut shop—irresistible, visual, and hyper‑local.

The lesson: Consider pairing a national name with an unexpected neighborhood staple, then stage a one‑day, in‑situ release that photographs itself.

Rukus 103 Nike Mary Lee Donuts
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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