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Elmo’s Miranda Priestly Halloween Reveal
Sesame Street released a Halloween video dressing Elmo as Miranda Priestly, Meryl Streep’s formidable fashion editor from The Devil Wears Prada. Elmo delivers dry, in-character quips about a pumpkin and Cookie Monster, turning a familiar costume reveal into an unexpected pop-culture crossover.
Why it worked: It hijacked two calendars at once—Halloween and a hot sequel—via a G-rated icon doing R-rated snark, delivering immediate, quotable contrast.
The lesson: Consider staging a beloved wholesome mascot to deadpan a famously cutting persona tied to an imminent cultural moment and film it tight.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Elmo Is Going as Meryl Streep’s Evil Fashion Editor Miranda Priestly for Halloween This Year | Tuesday 27th October, 2026 |
| nuevolaredo.tv | Este año, Elmo se disfrazará de Miranda Priestly, la malvada editora de moda interpretada por Meryl Streep, para Halloween - nuevolaredo.tv | Tuesday 27th October, 2026 |
| trevordecker.com | Elmo Is Dressing Up as Miranda Priestly for Halloween | Trevor Decker News | Wednesday 28th October, 2026 |
| tribune.com.pk | Elmo transforms into Miranda Priestly from 'The Devil Wears Prada' in Halloween costume reveal | The Express Tribune | Wednesday 28th October, 2026 |
| parade.com | Elmo's Halloween Costume Inspired by Meryl Streep's 'Devil Wears Prada' Character Goes Viral | Wednesday 28th October, 2026 |
| comingsoon.net | Elmo Goes Full Miranda Priestly With Hilarious The Devil Wears Prada Costume, Watch Video | Wednesday 28th October, 2026 |