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Behind-the-Scenes Training for LA Students
Best Buy is funding a free, 10-week production assistant training programme for Los Angeles-area high school students, run with the Television Academy Foundation. The hook is a practical route into behind-the-scenes television work, with mentoring and visits to real productions—not just classroom lessons.
Why it worked: It tied a national labour shortage in below-the-line TV jobs to a concrete, funded pipeline—free training, named mentor, real set access, start dates.
The lesson: Consider pitching a timely, skills-gap fix: announce a free, dated programme with a named expert, hands-on access, and limited slots.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Television Academy Foundation Pacts With Best Buy to Launch Production Assistant Training Program for Los Angeles Area High School Students | Tuesday 27th October, 2026 |