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Red Bull Bridge Bars

PR Campaign
Tuesday 27th October, 2026

Red Bull set obstacle-course world champion Thomas van Tonder a striking challenge: cross 600 monkey bars suspended beneath South Africa’s 216-metre-high Bloukrans Bridge. He covered more than 280 metres in 47 minutes and 37 seconds, turning a demanding athletic feat into a visually arresting world-first story.

Why it worked: A measurable, verifiable “world-first” stunt in a jaw-dropping location delivered simple, high-drama visuals editors could headline and embed fast.

The lesson: Consider engineering a first-of-its-kind, stopwatch-and-metre-verified feat in an iconic setting, with broadcast-ready footage and one clear superlative.

Red Bull
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
morningstar.com Red Bull Athlete Thomas van Tonder Crosses 600 Monkey Bars Under Bloukrans Bridge | Morningstar Tuesday 27th October, 2026
prnewswire.com Red Bull Athlete Thomas van Tonder Crosses 600 Monkey Bars Under Bloukrans Bridge Tuesday 27th October, 2026
prnewswire.com L'athlète Red Bull Thomas van Tonder franchit 600 barres de singe sous le pont de Bloukrans Tuesday 27th October, 2026
prnewswire.com Red Bull-Athlet Thomas van Tonder überquert 600 Klettergerüste unter der Bloukrans-Brücke Tuesday 27th October, 2026
prnewswire.com El atleta de Red Bull Thomas van Tonder cruza 600 barras de mono bajo el puente Bloukrans Tuesday 27th October, 2026
euronews.com South Africa: Athlete traverses 600 monkey bars under a 216-metre bridge Tuesday 27th October, 2026
indiatimes.com South African athlete Thomas van Tonder crosses 600 monkey bars suspended 216 metres above ground beneath Bloukrans Bridge, completes 280-metre crossing in 47 minutes in world-first stunt - The Times of India Wednesday 28th October, 2026
indianexpress.com Obstacle course racing champion crosses South Africa's highest bridge on 600 monkey bars | Trending-globally News - The Indian Express Wednesday 28th October, 2026
ansa.it Red Bull Bridge Bars: van Tonder attraversa 600 barre sospese sotto il ponte Bloukrans - Altri Sport - Ansa.it Wednesday 28th October, 2026
iol.co.za From a crazy dream to a world first: Thomas van Tonder’s Bloukrans Bridge triumph Sunday 1st November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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