Trending PR Campaigns
Red Bull Bridge Bars
Red Bull set obstacle-course world champion Thomas van Tonder a striking challenge: cross 600 monkey bars suspended beneath South Africa’s 216-metre-high Bloukrans Bridge. He covered more than 280 metres in 47 minutes and 37 seconds, turning a demanding athletic feat into a visually arresting world-first story.
Why it worked: A measurable, verifiable “world-first” stunt in a jaw-dropping location delivered simple, high-drama visuals editors could headline and embed fast.
The lesson: Consider engineering a first-of-its-kind, stopwatch-and-metre-verified feat in an iconic setting, with broadcast-ready footage and one clear superlative.
Coverage over time
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