Trending PR Campaigns
Turin’s Nightlife and Manners Rankings
Uber analysed ride times and mutual driver-passenger ratings across major Italian cities, turning routine trip data into a playful portrait of local habits. The hook: Turin ranked second for late-night rides after Milan, while its passengers earned the country’s highest driver ratings.
Why it worked: It weaponised platform telemetry into a city-vs-city league table with a surprising winner, giving local desks ready-made, rankable headlines.
The lesson: Worth trying: turn your product’s passive usage logs into a clean, city-ranked scoreboard that flatters underdogs and feeds local pride.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| lastampa.it | Torino knows how to party: Italy’s second biggest night owl after Milan — and its most polite city | Tuesday 27th October, 2026 |