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Top 5 Campaign in Travel · October 2026
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Top 5 Campaign
Travel · October 2026

Turin’s Nightlife and Manners Rankings

PR Campaign
Tuesday 27th October, 2026

Uber analysed ride times and mutual driver-passenger ratings across major Italian cities, turning routine trip data into a playful portrait of local habits. The hook: Turin ranked second for late-night rides after Milan, while its passengers earned the country’s highest driver ratings.

Why it worked: It weaponised platform telemetry into a city-vs-city league table with a surprising winner, giving local desks ready-made, rankable headlines.

The lesson: Worth trying: turn your product’s passive usage logs into a clean, city-ranked scoreboard that flatters underdogs and feeds local pride.

Uber
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