Trending PR Campaigns
Poor Man’s Rembrandt Tattoo Studio
The Rembrandt House Museum reopened its pop-up tattoo studio for a second year, inviting visitors to get tattoos inspired by Rembrandt’s work. The hook pairs the craft of 17th-century etching with contemporary tattooing, including a competition winner receiving a large-scale tattoo based on one of the artist’s prints.
Why it worked: It turned “don’t-touch” fine art into a live, participatory act—inking Rembrandt etchings onto skin—creating showable moments and a timed finale.
The lesson: Consider translating a classic, hands-off craft into a public, bookable, body-on-the-line demonstration with a deadline event for media.
Coverage over time
How this story spread across the media