Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 10 Campaign
Retail · November 2026
Local Royalty
Tuesday 27th October, 2026
Coca-Cola commissioned royal portrait artists to paint four independent retailers and hospitality owners, then displayed the portraits at London’s Saatchi Gallery. The exhibition turned local business owners into the subjects of formal portraits, with each owner also choosing a local charity to receive a donation.
Why it worked: It used the “royal portrait” mechanic plus a Saatchi Gallery run to confer institutional prestige on everyday shopkeepers, creating a status-flip story.
The lesson: Consider elevating overlooked workers with a traditionally elite format (museum, orchestra, court portrait) and add a charitable nomination hook.
Coca-Cola
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | Shopkeeper in Catford immortalised by royal portrait artist | Tuesday 27th October, 2026 |
| slrmag.co.uk | Coca-Cola honours independent retailers in portrait exhibition | Tuesday 27th October, 2026 |
| talkingretail.com | London c-store owner's portrait painted by royal artist as part of Coca-Cola campaign | Talking Retail | Tuesday 27th October, 2026 |