Trending PR Campaigns
Coca-Cola Local Royalty
Coca-Cola commissioned artist Gareth Reid, known for painting King Charles, to create portraits of four independent business owners for a “Local Royalty” exhibition at the Saatchi Gallery. The portraits celebrate local businesses’ place in their communities, with Glasgow’s University Cafe owner Gino Verrecchia among those featured.
Why it worked: It fused a royal-adjacent artist and the Saatchi Gallery with humble shopkeepers, creating a status-flip narrative backed by fresh national research.
The lesson: Consider elevating overlooked locals with a prestige platform or talent, tied to short-run, photogenic events and a simple data point.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stv.tv | University Cafe owner celebrated as ‘local royalty’ with portrait by artist who painted King Charles | Tuesday 27th October, 2026 |