Trending PR Campaigns
Slate x Smarties EV Colour Wraps
Slate partnered with Smarties to offer six pastel-coloured wraps for its electric truck, with each shade named after a Smarties flavour. The collaboration turns a practical customisation option into a playful candy-themed hook, complete with branded accessories for the truck and key fob.
Why it worked: It piggybacked on a hot, minimalist EV launch with a cheeky, mislabelled-colour twist and a nostalgic candy co-brand, creating visual news bait.
The lesson: Consider hijacking a trending product with a playful, contradicting-labels colour drop and collectible freebies, timed to preorders or deliveries.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| design-milk.com | Slate x Crayola Wraps Bring Color to the Customizable EV | Thursday 9th July, 2026 |
| engadget.com | Slate teams up with Smarties to add candy colors to its EV trucks | Tuesday 27th October, 2026 |
| prnewswire.com | Wrapped for Halloween: Slate and Smarties Unveil Collection of Six Starter Packs | Tuesday 27th October, 2026 |
| autonews.com | Slate Auto teams with Smarties for candy-themed color wraps - Automotive News | Wednesday 28th October, 2026 |