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Travel · September 2026
The Official 4x4 of Moab
Friday 11th September, 2026
Jeep signed a two-year sponsorship deal with Moab, Utah, paying $225,000 annually to become the town’s “Official 4x4”. Alongside funding events, trails and city vehicles, the deal gives Jeep a playful way to formalise its long-running association with the off-roading destination.
Why it worked: It turned an unspoken cultural truth into a formal title with a price tag, creating a clear news peg and policy angle.
The lesson: Consider labeling an existing fan relationship with an official designation plus disclosed funding, then pitch the contract and community benefits.
Jeep
Stellantis
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| moabtimes.com | Jeep gets “Official 4×4 of Moab” title | Friday 11th September, 2026 |
| moabtimes.com | Jeep is now the ‘Official 4x4 of Moab’ after paying for the marketing rights | Monday 14th September, 2026 |
| thedrive.com | Jeep Is Sponsoring a Town So It Can Be the ‘Official 4×4 of Moab’ | Saturday 19th September, 2026 |
| motor16.com | Jeep paga por ser el '4x4 oficial' de Moab, el pueblo de Utah que vive por el todoterreno | Monday 21st September, 2026 |
| autoguide.com | Jeep Puts In Bid To Be "The Official 4x4 of Moab" | AutoGuide.com | Tuesday 22nd September, 2026 |
| off-road.com | Jeep Buys the Title Official 4x4 of Moab for $225K a Year | Wednesday 23rd September, 2026 |