Trending PR Campaigns
Martha Stewart’s Waymo Open Door
Waymo teamed up with Martha Stewart to introduce its Ojai autonomous vehicle through a 52-second social film inspired by Architectural Digest’s Open Door format. Stewart toured the driverless cabin like one of her homes, calling out its comfort and features while contrasting it with the “horrible experience” of a traditional taxi, giving a technology launch a playful domestic makeover.
Why it worked: It hijacked AD’s Open Door format and a trusted homemaker to reframe a scary tech launch as a cozy, anti-taxi lifestyle upgrade.
The lesson: Consider recutting a familiar culture format with an unexpected authority to positively reframe a feared product versus a universally hated alternative.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| hollywoodreporter.com | Martha Stewart Teams Up with Waymo in Ojai, Slams Old-School Taxis | Thursday 27th August, 2026 |
| seekingalpha.com | Martha Stewart makes Waymo's Ojai her 'home away from home' (GOOG:NASDAQ) | Seeking Alpha | Thursday 27th August, 2026 |
| parade.com | Martha Stewart Partners with Waymo for New Self-Driving Vehicle Ad Campaign - Yahoo News UK | Friday 28th August, 2026 |