Trending PR Campaigns
Oxfam’s Private Jet Emissions Warning
Ahead of a UN climate conference, Oxfam highlighted how private jets can emit more CO₂ in seconds than some people produce in a year. The stark comparison supports its call for higher taxes on the rich over climate damage.
Why it worked: It hit the COP news cycle with a shocking, quantifiable inequality stat (seconds vs a year), directly tied to a concrete policy ask.
The lesson: Consider pairing a hard-to-ignore, apples-to-oranges stat with a specific policy fix and a pegged event deadline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| zeit.de | UN climate conference: Oxfam calls for higher taxes on the rich over climate damage | Tuesday 27th October, 2026 |
| cgtn.com | Oxfam: World's richest 0.1% produce more carbon than poorest 3.5 billion | Tuesday 27th October, 2026 |
| oxfam.org | Ultra-rich 0.1% produce more carbon pollution than nearly half of humanity while cashing in on the climate disasters they create | Oxfam International | Tuesday 27th October, 2026 |