Trending PR Campaigns
Nursery Rhyme for Gun Safety
Kevin Morby released “Nursery Rhyme”, a new single featuring Lonnie Holley, exclusively on Bandcamp, with proceeds going to Everytown for Gun Safety. He framed the song as his darkest and most violent yet, and chose a platform where listeners must seek it out rather than have it surfaced by an algorithm.
Why it worked: It piggybacked on a fresh tragedy with a counter-intuitive release choice—opting out of algorithms—plus a clear charitable beneficiary and bold artist quote.
The lesson: Consider pitching a timely, opt-in-only drop with a specific donation target and a stark, quotable line that reframes the issue.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stereogum.com | Kevin Morby Shares Lonnie Holley Collab "Nursery Rhyme": Listen | Wednesday 28th October, 2026 |
| pitchfork.com | Kevin Morby and Lonnie Holley’s New Single Raises Money for Gun Safety | Wednesday 28th October, 2026 |