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Nursery Rhyme for Gun Safety

PR Campaign
Wednesday 28th October, 2026

Kevin Morby released “Nursery Rhyme”, a new single featuring Lonnie Holley, exclusively on Bandcamp, with proceeds going to Everytown for Gun Safety. He framed the song as his darkest and most violent yet, and chose a platform where listeners must seek it out rather than have it surfaced by an algorithm.

Why it worked: It piggybacked on a fresh tragedy with a counter-intuitive release choice—opting out of algorithms—plus a clear charitable beneficiary and bold artist quote.

The lesson: Consider pitching a timely, opt-in-only drop with a specific donation target and a stark, quotable line that reframes the issue.

Kevin Morby Lonnie Holley
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stereogum.com Kevin Morby Shares Lonnie Holley Collab "Nursery Rhyme": Listen Wednesday 28th October, 2026
pitchfork.com Kevin Morby and Lonnie Holley’s New Single Raises Money for Gun Safety Wednesday 28th October, 2026
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