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Murdering ‘60 Minutes’

PR Campaign

Thursday 27th August, 2026

Brave New Films created a 25-minute fake “60 Minutes” episode imagining the programme investigating its own demise amid Paramount’s proposed Warner Bros. Discovery merger. Built from archive footage, the film turns a media controversy into a self-referential news investigation and campaign against the deal.

Why it worked: It hijacked a trusted news format to cover its own potential shutdown, turning merger speculation into a meta, must-cover media story with archival receipts.

The lesson: Consider repackaging your issue as a “special report” in a familiar news format, using real clips and voices to force coverage.

Brave New Films

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thewrap.com	Fake ‘60 Minutes’ Episode Imagines How It Would Cover Its Own Demise Amid Paramount-WBD Merger	Thursday 27th August, 2026

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