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PACMA’s ‘New Tordesillas’ campaign

PR Campaign
Friday 2nd October, 2026

PACMA announced a protest in Medinaceli on the day of the Toro Jubilo bull event, saying it would turn the town into “the new Tordesillas”. The hook is a promise of sustained public and media pressure, reviving the campaign tactics used against another controversial bull tradition to draw attention to its opposition.

Why it worked: It piggybacked on a loaded comparison—“the new Tordesillas”—to frame a local protest as a national flashpoint with imminent conflict and visuals.

The lesson: Consider anchoring your pitch to a notorious precedent and promise staged, media-friendly confrontation on a fixed date for guaranteed coverage.

PACMA
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