Trending PR Campaigns
PACMA’s ‘New Tordesillas’ campaign
PACMA announced a protest in Medinaceli on the day of the Toro Jubilo bull event, saying it would turn the town into “the new Tordesillas”. The hook is a promise of sustained public and media pressure, reviving the campaign tactics used against another controversial bull tradition to draw attention to its opposition.
Why it worked: It piggybacked on a loaded comparison—“the new Tordesillas”—to frame a local protest as a national flashpoint with imminent conflict and visuals.
The lesson: Consider anchoring your pitch to a notorious precedent and promise staged, media-friendly confrontation on a fixed date for guaranteed coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| notibrasil.com.br | O PACMA transformará Medinaceli (Soria) na “nova Tordesillas” para também erradicar o Toro Jubilo | Friday 2nd October, 2026 |
| abc.es | El PACMA amenaza con convertir Medinaceli en «el nuevo Tordesillas» para erradicar también el Toro Jubilo | Friday 2nd October, 2026 |
| infobae.com | El PACMA convertirá Medinaceli (Soria) en el "nuevo Tordesillas" para erradicar también el Toro Jubilo - Infobae | Friday 2nd October, 2026 |
| castellondiario.com | PACMA intensifica su lucha por la abolición del Toro Júbilo: “Medinaceli será el nuevo Tordesillas” | Friday 2nd October, 2026 |
| pacma.es | PACMA llama a la movilización contra el Toro Júbilo el 14 de noviembre y anuncia que convertirá Medinaceli en el nuevo Tordesillas - PACMA | Friday 2nd October, 2026 |