Trending PR Campaigns
The £11.2bn Home Improvements Budget Call
Ahead of the Budget, the Federation of Master Builders and HomeOwners Alliance put a price on homeowners’ lack of trust in builders: £11.2 billion in delayed home improvements each year. They used the figure to press for measures including builder licensing, VAT relief and apprenticeship support.
Why it worked: It tied a fresh, headline-sized economic loss (£11.2bn) to a live Budget moment and offered concrete, low-cost policy fixes and human risk (unsafe DIY).
The lesson: Consider costing a hidden friction in your market this week, time it to a policy or calendar moment, and propose fixable, specific actions.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fmb.org.uk | Chancellor must unlock £11.2bn of home improvements, says FMB | Monday 26th October, 2026 |
| propertyindustryeye.com | £11.2bn home improvement backlog prompts Budget warning from builders | Wednesday 28th October, 2026 |