Trending PR Campaigns
Seth Rogen’s Sephora Holiday Gift Run
Sephora cast Seth Rogen as a clueless holiday shopper who asks a beauty adviser for gift ideas, then tries a red-light therapy mask with his mum. The unexpected pairing of the comedian with a beauty campaign gives the retailer’s seasonal shopping message a warm, funny hook.
Why it worked: It flipped Sephora’s glamour trope by casting a non-beauty comedic star as an unsure shopper, delivering a timely holiday-help narrative with on-screen proof (advisor fixes list, mum cameo).
The lesson: Consider pairing an unexpected outsider with a common seasonal pain point and film them getting real-time help from an in-store expert.
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