Trending PR Campaigns
Domino’s x Minecraft Dungeons II Collectible Pizza Boxes
Domino’s teamed up with Minecraft Dungeons II to turn its new personal pizza into a gaming promotion. Six collectible boxes feature characters from the game, while online orders can unlock co-branded in-game items and a chance to receive one of 20,000 game codes.
Why it worked: It hijacked a major game launch with a tangible collectible plus scarce, daily-drop game codes, turning pizza purchases into newsworthy, time-bound rewards.
The lesson: Consider tying a limited physical collectible to a trending release and gate exclusive digital perks behind online purchases with daily code drops.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| minecraft.net | Domino’s x Minecraft Dungeons II | Tuesday 20th October, 2026 |
| people.com | Domino’s Launches Minecraft Dungeons II Collectible Pizza Boxes and In-Game Items | Friday 23rd October, 2026 |
| complex.com | Domino's Teams Up With Minecraft for Collectible Pizza Boxes, Free Games and Exclusive Rewards | Monday 26th October, 2026 |
| mashable.com | Domino’s x Minecraft collab: How to claim free copies of 'Minecraft Dungeons II' | Monday 26th October, 2026 |