Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Ecommerce · October 2026
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Top 3 Campaign
Ecommerce · October 2026

Domino’s x Minecraft Dungeons II Collectible Pizza Boxes

PR Campaign
Tuesday 20th October, 2026

Domino’s teamed up with Minecraft Dungeons II to turn its new personal pizza into a gaming promotion. Six collectible boxes feature characters from the game, while online orders can unlock co-branded in-game items and a chance to receive one of 20,000 game codes.

Why it worked: It hijacked a major game launch with a tangible collectible plus scarce, daily-drop game codes, turning pizza purchases into newsworthy, time-bound rewards.

The lesson: Consider tying a limited physical collectible to a trending release and gate exclusive digital perks behind online purchases with daily code drops.

Domino’s Minecraft Dungeons II
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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